News
10.1.10 Have any senior members of your family fallen, or are afraid of falling? You may be interested in a report Kate edited for the Wisconsin Department of Health Services in September called "Fall Prevention Among Older Adults: An Action Plan." View the plan by clicking HERE.
9.15.10 Kate interviewed Life is good® co-founder Bert Jacobs for two of three articles she wrote in the Aug./Sept. 2010 issue of RCN Access Magazine about the company's Kids Foundation and music festival. The third article offers kid-friendly website ideas for families as kids go back to school. Take a look by clicking HERE.
Kate's Grainger article appears on website of Mike Rowe (of "Dirty Jobs"). Check it out at www.mikeroweworks.com.
Learn about Loyalty Programs in Kate's article published 10/1/09. See it here.
Article from Business Marketing Association (Milwaukee) newsletter:
When to Hire a Professional Writer
by Kate Kotecki
Not sure if you need help from a professional writer? Here are 6 reasons people often use freelance writing services.
- Get those back-burner projects done! It may be a long overdue website update, collateral for a new business unit that launched two weeks ago, or a press release that the CEO wrote and no one wants to touch with a 10-foot pole. Handing these off to a qualified independent writer can produce great results.
- In-house copywriting staff too busy or temporarily away? In almost no time, you can get a qualified copywriter to handle overflow projects quickly and reasonably.
- Speaking of budgets… When you can’t afford the overhead to hire a full-time writer, or one at a senior level, working on-demand with a seasoned freelancer or pool of writers typically saves money in the long run.
- Have no staff writer or marketing agency? Don’t fall victim to the thought that “I can write this stuff myself for a few months.” You probably don’t have a) the time, or b) the expertise.
- You’ve drafted text or web content, but need writing and editing expertise to complete the job professionally.
- Your writing is in a rut. If you’ve been recycling the same content for years, a pro with a fresh perspective can improve the way you present your message.
